I chose this course to learn how strategy works, and how to go about it. Having no prior knowledge of this, I found the course to be highly informative and engaging. As mentioned earlier, this was by far the most interesting MOOC in my free MBA.
The format was excellent. The videos were of really good quality and, since they were studio-recorded, there was no distractions as compared to videos shot in a classroom setting. Once again, the videos were short and to the point, without seeming shallow or hurried, and this was appreciated. The reading material provided in chapter-by-chapter PDFs from the professor’s real textbook was good and concise. The strategy analysis provided a perfect opportunity to apply all that we had learned.
I, however, wasn’t too sure with the whole up vote/down vote system. Each class in my undergraduate degree had some points for participation; however, I felt that in an on-line class there shouldn’t be any points contributing to the grade awarded as many people, including myself, do not participate as much in the forums due to time constraints. Also, I felt that many people up-voted others so as to get them to up-vote them for the points only. Very few times did I feel that the post or comment deserved an up-vote. In a classroom setting at least a lecturer can determine the value of the contribution, but in an on-line setting, and especially an MOOC one, it is impossible.
Not participating in the forums cost me an 8% grade, but I did well in the other elements of the course and got my statement of accomplishment with an 84.2%.
Professor Lennox has a lot of energy and enthusiasm for the subject, and a great way of engaging students (which is a great feat, considering that it is an on-line course) and I would recommend this class to anyone who would like to learn the basics of business strategy.
If you have any thoughts or questions about this course or my review of it, please let me know in the comments section below.